naomi@headonicpr.com | 07950 981585

Welcome to HEADONIC PR

I'm Naomi and I help ambitious hair professionals understand and use PR to create a better brand and business through my free online resources, PR coaching and consultancy

 

 

 

 

 

Welcome to HEADONIC PR

I'm Naomi and I help ambitious hair professionals understand and use PR to create a better brand and business through my free online resources, PR coaching and consultancy

LEARN ABOUT PR

I regularly post content on everything to do with how to use PR to create a positive reputation for you, your business and your brand

Six fantastic hair niches featured on the How to Cut It Podcast

I’m a huge fan of Dom Lehane, who not only started Hair Club Live, but also runs the incredibly informative How To Cut It Podcast.  Dom has interviewed some amazing people, with the vision of promoting what an amazing industry this profession is both to those of us already in it, and more importantly to…

Why our industry needs more content creators (and how to start)

Working in the consumer arena for so long, and seeing the rise of beauty content creators – bloggers/vloggers/influencers –  it has always surprised me that hairdressers have not really embraced this huge opportunity to build their own brand and career and even promote the profession to consumers.  After all make-up artists have done it, so…

Want a career of dreams? Do these four things

Getting ahead in the hair profession obviously requires talent but these four things are also important if you want to create a fantastic reputation, open up opportunities to work with brands, and have a career of dreams. Be a nice (and kind) person The word ‘nice’ might sound a bit insipid, but being a nice…

Can local influencers help your business and why do you need them?

Influencer marketing is a huge buzz-word, and big brands are increasing their spend in this new(ish) way to promote their brands.  But what’s the relevance of influencers to professional hair salons, and do they really need them?  Let’s find out. So what’s an influencer? The Cambridge Dictionary defines an influencer as ‘someone who affects or…

10 Productivity Hacks to Get Stuff Done

One of the hardest things for salon owners, or anyone who runs a busy column, is to find time to do PR and social media (or anything for that matter). Learning to be productive, and making time for the right things is hard, but with a few tweaks (and a change of mind set) you…

How to maximise Instagram for business (according to Social Media Examiner)

Have you come across Social Media Examiner ? If not, it’s an incredible resource for anyone wanting to up their game on social media and covers a huge variety of topics. While aimed at marketers, because social media is changing every day, it’s relevant for anyone who wants to be kept up to date with the…

How to newsjack to get publicity

Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time (as in now), in order to generate media coverage and awareness for yourself, or your business.  It’s also a great way to create a story when you don’t have one to tell yourself. It was coined by David Meerman…

What is ‘word-of-mouth’ (and why it’s essential)

Word of mouth has been around since the beginning of time – in fact it really was the first type of ‘social media’ as people have always talked about their experiences, emotions and needs. So in this digital age, is word-of-mouth as important now as it always has been? As a hair professional – ABSOLUTELY…

Five things you need to get media coverage

If you are thinking about getting stories about yourself, business or brand in your local, national, consumer or professional media, where do you start?  Here we look at five things that will help you prepare to get published and become a media pundit. 1. Understand what the media wants This is definitely the most important…

Why you need great imagery of your salon and team (and how to get it)

It’s true that a picture tells a thousand words, especially if you are in the fashion or image business, but so often I come across salon websites with imagery that is, to be brutally honest, shocking! Would you be tempted to go to a restaurant that’s food looks less than appealing? Getting some super imagery…

Why a community relations programme can increase your profits

If you are serious about building a successful and profitable local salon or barbering business, fostering relationships with your neighbours and community is going to be essential.  Building connections with your local community falls under public relations and called – yes you guessed it – community relations.  So what exactly is it, and how can…

What’s the difference between marketing, advertising and PR?

When starting out on implementing your own PR programme some of the terminology in the ‘marketing mix’ can be confusing, so here’s a run down of what some of the main components are to promote a business and what they mean. Advertising Advertising is paid for communication through all possible media – such as TV,…

How Guido focused on his strengths and became a major influencer

Finding our strengths and talents and focusing on them is a great way to build a reputation, and become known for being an expert at something specialised. This was recently highlighted to me at a Creative HEAD event with Redken ambassadors Guido Palau (now known as just Guido) and Josh Wood. Guido, as modest as…

23 questions to kick-start your PR…and why you need to ask them

Starting out on your PR journey can be a bit overwhelming – I totally understand!  The best way to start is by asking yourself a series of questions to focus your mind on where you are now and where you want to be.  I’ve put together 23 questions to help you start the process, as…

Thinking of investing in PR? Read this first

If you are thinking of adding PR to your salon or brand’s marketing mix, but are not quite sure you are ready to commit, here are five things you need to consider to understand if you are ready for PR. You need to have clear business goals If you don’t have clear business goals, and…

How to get published in Creative HEAD Magazine with Amanda Nottage

So many hair professionals I know, love seeing their name in print in one of our profession’s specialist titles.  It’s a great way to shout about your achievements, attract new staff to your salon, build your profile and get you noticed by people who are looking at having experts like you as part of their…

How creating a niche can grow your brand

If you are interested in building a reputation for yourself as a leader in the hairdressing industry and want to stand out from the crowd, creating and owning a niche is one way to beat the competition. But you might think it’s crazy to niche down and become known for one thing, and that keeping…

What’s a personal brand…and why you need to build one

With so much amazing talent in the hair profession, and a mass of hairdressers in our local communities, being someone who is memorable is often the difference between being successful or not. Being memorable for the right reason is the secret behind having a fully booked column, of being an award-winning salon, or securing a…

Why your salon needs a brand story

In the hairdressing profession, we don’t often think of our salons and businesses as brands, but that’s exactly what they are. Everyone and everything is a brand. If you are ambitious and want your business to be the best it can be, if you want to remain competitive,  increase awareness and build your reputation, having…

How to get featured in the consumer press with journalist Kate Turner

Getting featured in the consumer media is something a lot of hairdressers dream about, but in my experience there are only a handful of hairdressers who are consistently written about. Having worked with the top consumer media in the UK for almost 20 years, I know why that is, but one of the worst things…